As travel’s triumphant post-pandemic return continues—and the much-reported hassles of overbooked flights, countless cancellations, and other snafus abound—myriad travelers are yearning for a bygone era, when roaming the world was a kinder, simpler, and arguably more civilized experience.
And travel brands are taking note. With searches for "golden age hospitality" up 250% over the last year (according to GoogleTrends), savvy marketers are harkening back to travel’s halcyon days to entice wanderlusters anew.
The show-stopping reimagining of the original Orient Express train, slated to debut in 2025, is just one prime example of this burgeoning trend. Following are a few more.
Holland America Line’s transatlantic voyages once brought 1 in 10 immigrants from Europe to the U.S. in the late 1800s and early 1900s. And in celebration of its 150th anniversary in 2023, the brand is relaunching a special transatlantic cruise next April.
In homage to a bygone era of ocean travel, guests will experience cruising from past to present, charting Holland America Line's maiden voyage in reverse. From New York to Rotterdam, cruisers will enjoy one-of-a-kind onboard entertainment, including a musical performance by Emmy-nominated composer Steven Schoenberg—written exclusively for Holland America Line’s anniversary—as well as presentations from maritime historians that explore the Dutch company’s roots.
On the culinary front, the Main Dining Room menus will feature classic entrées reminiscent of dishes served a century ago, ranging from Royal Rib of Beef a la Mediciis to Artic Char a la Normande. Come cocktail time, a can’t-miss “Throwback Happy Hour” will roll back the decades, with drinks priced to the glory days of the brand’s launch—as low as 25 cents.
Sample Ancient Egypt’s Exotic Charms
Travel to Egypt raged in the 1920s, following several groundbreaking discoveries including the unearthing of King Tut's tomb in 1922. Now, intrepid travelers can revisit one of the most powerful and iconic civilizations in history on a 5-star floating boutique hotel, with Uniworld Boutique River Cruises.
The newest and most luxurious ship on the Nile, Uniworld’s S.S. Sphinx, is the only luxury river cruiser currently sailing in the destination, offering an opulent—and all-inclusive—Egyptian experience. Designed to artfully reflect the region, the intimate, 42-suite ship brims with locally-sourced Egyptian artwork, fabrics, and hand-carved furnishings, bringing the the country’s inimitable exoticism to life on board. Guests can discover Egypt’s ancient wonders and welcoming people via visits to the Pyramids of Giza, Valley of the Kings, and Temples of Karnak, as well as through local experiences like sailing on a traditional felucca.
New for next year, Uniworld’s family-friendly Generations Collection cruises will venture into Egypt for the first time, departing weekly from December 16-30, 2023, to align with school holidays.
Explore 19 Countries in 60 Days
Leading social travel provider, Contiki, launched in 1962 with a group of enthusiastic wanderers, a bus and a driver, and little else. This same carpe diem spirit has catapulted the company into the 21st century—with an ever-evolving offering of bigger and better trips for young travelers, but with an enduring hankering for the “far out” and the same "groovy" commitment to forming lifelong friendships via singular travel moments.
To celebrate its 60th anniversary, Contiki has launched the Big Original trip, a 60-day sojourn across Europe and Africa, encompassing 19 countries and 33 cities. From the depths of the Mediterranean to the heights of the Swiss Alps, it’s a truly epic adventure available only in 2023.
Embrace La Dolce Vita in High Style
Recreating the golden age of travel is the mission of top-tier guided vacation outfitter, Luxury Gold. Its uber-luxurious, 12-day Ultimate Italy itinerary immerses guests in la dolce vita, spiriting them through bella Italia’s seemingly endless bounty of enchanting vineyards, irresistible hamlets, and timeless cities.
The journey begins aboard the Venice Simplon-Orient-Express, an art deco icon whose original British Pullman train carriages have been meticulously restored to their timeless glamour. Starting in Rome, travelers will explore iconic destinations—including Pompeii, Capri, Umbria, and Florence—en route to Venice, where a private water taxi ride through the city’s storied canals and an exclusive after-hours tour of the Doge’s Palace await.
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